• What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

  • How and why do we use Cookies?

We use Cookies to improve the use and functionality of our website and to better understand how visitors use our websites and the tools and services offered on it. The storage of Cookies on your computer provides an easy and convenient way for us to personalize or enhance your experience on our website and to make your next visit more enjoyable. We do not use Cookies to collect personal information such as your name; however, we may link information contained in a Cookie to personal information collected from you by other means (e.g., general website registration).

  • What types of Cookies are used?

When you visit this website, the following types of Cookies are used. 

Necessary Cookies 
These are Cookies that are strictly necessary for the operation of a website. Without these cookies, this website won’t work properly. 

Functional Cookies 
These are Cookies which are set up to improve the functionality of the website. For example, Cookies that remember the content you previously viewed on this website or the email address and password you provided when registering during an earlier visit to this website. Cookies may also remember items you have previously placed in your basket while visiting our website. Using Functional Cookies therefore may allow us to deliver content tailored to your interest and save you the time of having to re-register or re-enter information when you revisit this website or try to access certain Clear Skin Plan member only sections. We also use cookies for website analytics or advertising means. 

Performance Cookies 
These cookies help us understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us to improve the performance of our websites. 

First Party Cookies 
These are Cookies which are set by this website and can only be read by this site. 

Third Party Cookies 
These are Cookies which are set by third parties we use for different services (for example, website analytics or advertising).

  • List of Cookies used on this Website


The following tables categorise and describe the various Cookies used on this website:

Necessary Cookies




Session ID



Proactiv web sites use specific Cookies, which are essential for it to work properly. One is a Cookie used to create a session ID for the user, so that the system itself can identify the user as a unique and individual user, distinct from anyone else looking at the website. This information is not used or stored outside Proactiv systems, and is held only temporarily while the user is accessing account pages and other pages, which require unique and secure access. Without this Cookie, such access could not remain secure, so it is very important.


Functional Cookies





Used to propose the most relevant experience based on the country that the user lives in and wants to be delivered to when purchasing Proactiv products.  


Used to recognise Proactiv Clear Skin Plan Members eligible to promotions and display information about their corresponding offers.


Used to offer Clear Skin Plan Members the option to remember their credentials in order to avoid them retyping their  email address and password each time they access the Proactiv members’ section.

Shopping Bag

As part of our shopping bag abandonment email programme Proactiv and its shopping bag abandonment email partner use Cookies to store the total of the shopping bag, to recreate the contents of the shopping bag in the related abandonment email, and to refill the shopping bag with the products that were in the shopping bag at the time of abandonment.



Performance Cookies




Load balancer

This cookie allows us to split the load on our servers based on visitors’ use of our pages and applications. It improves the overall performance of our web site.


Third Party Cookies





All Response Media

These cookies are used by Proactiv’s media agency, All Response Media, to track when users visit Proactiv’s website and to monitor the performance of Proactiv’s digital advertising campaigns.

For more information about All Response Media’s Cookies, click here. 


These Cookies are used to understand how people engage with Proactiv’s digital advertising campaigns. They allow us to understand and evaluate clicks on our adverts so that we can improve the service you receive.

For more information about Bing Cookies, click here. 


The Cloudflare cookie is used to override any security restrictions based on the IP address the visitor is coming from. For example, if the visitor is in a coffee shop where there are infected machines, but the visitor's machine is known trusted, then the cookie can override the security setting. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. 

For more information about Cloudflare Cookies, click here. 


These Cookies enable Proactiv to track visitor behaviour across Proactiv website pages and to react in real-time to customer behaviour with service-led messaging, and to provide a shopping bag abandonment email programme.

For more information about Cloud-IQ cookies, click here. 


These Cookies are used for tracking and identification purposes to enable the effective serving of emails from Proactiv.

For more information about Dotmailer Cookies, click here. 


These cookies are used by Facebook to track visitors’ behaviour and actions within the Proactiv website.

For more information about Facebook Cookies, click here. 

Google Analytics

Google Analytics tracking uses cookies in order to provide insights on what users do when they visit Proactiv’s website. Cookies do not identify people, but rather they are defined themselves by a combination of a computer, a user account, and a browser. However, Google Analytics cookies do not collect personal data about Proactiv’s website visitors.  

For more information about Google Analytics Cookies, click here 

Google Adwords

These Cookies are used to create remarketing audiences based on user behaviour on the Proactiv website. Adverts may be served to re-engage visitors who are likely to convert to customers based on the visitor’s online behaviour across websites.

For more information about Google’s remarketing cookies, click here  

Google Doubleclick

These Cookies are used to understand how people engage with Proactiv’s digital advertising campaigns. They allow us to understand and evaluate clicks on our adverts so that we can improve the service you receive.

For more information about Doubleclick Cookies, click here  


Hotjar is an analytics and feedback tool that Proactiv uses to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.

For more information about Hotjar Cookies, click here. 


These Cookies are used to track order completions on Proactiv’s website which allow Proactiv to link a Referral Reward back to the customer.

For more information about Mentionme Cookies, click here. 

New Relic

Proactiv uses New Relic to ensure that our website is performing properly to give you the best user experience possible.  This cookie transmits data to New Relic’s collection server via the domain bam.nr-date.net to tell it whether the website is online or not.  This allows us to perform analysis on how well the website is performing

For more information about New Relic Cookies, click here. 


Optimizely tracking uses cookies in order to measure how selected users react to targeted changes to the Proactiv website’s content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers.

For more information about Optimizely Cookies, click here. 


These cookies are used by Twitter on Proactiv pages to track user sessions. 

For more information about Twitter Cookies, click here. 


A Webgains cookie is used to track websites that are sending customers to Proactiv’s website from theirs so that we can reward them for the referral.

For more information about Webgains Cookies, click here.

Youtube videos

Proactiv uses web pages that contain embedded video content from YouTube. 

For more information about Youtube Cookies, click here. 


  • How can I control my cookie settings?

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Follow the below guidelines to manage your cookies using your web browser. If you do so, please be aware that you may not be able to register on our website or use other features that require registration or the collection of information.

Internet Explorer
Click on the 'Tools' icon then select 'Internet Options'. Choose the 'Privacy' tab and move the slider to choose your settings. For more detailed privacy settings click on 'Advanced'.

Choose 'Preferences' from the Safari menu then select 'Security'. You’ll see your Cookie settings and can choose your settings.

Mozilla Firefox
Click on 'Menu’, 'Options', 'Privacy' and then 'Cookies'. You can then choose your settings.

Google Chrome
Click on the 'Tools' menu then select 'Options'. Choose the 'Under the Bonnet' tab and then the 'Privacy' section. Select 'Content settings' then the 'Cookie settings' tab and choose your settings.

Opting out of Flash Cookies
Flash Cookies are different from the other Cookies used on this website because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. For information on controlling the use of Flash Cookies on your computer visit the Macromedia website 

  • Legal Notice Update

We reserve the right to make any changes and corrections to this policy. Please refer to this page from time to time to review these and new additional information.